Tablets have become an integral part of modern society, offering a convenient and portable way to access information, entertainment, and communication.
As we head into 2023, the tablet market continues to evolve with new technologies and trends emerging.
In this article, we will delve into the latest tablet statistics for 2023, highlighting the most important numbers that you need to know.
Whether you’re a consumer, business owner, or investor, these statistics will provide valuable insights into the current state of the tablet industry and where it’s heading.
So, buckle up and get ready to discover the must-read numbers for tablet statistics in 2023.
2023 STATISTICS
1. 232 million iPhones, 61 million iPads, and 26 million Mac and MacBook units were sold in 2022.[1]
Apple’s sales report for 2022 revealed impressive numbers, with the company selling 232 million iPhones, 61 million iPads, and 26 million Mac and MacBook units, totaling to 319 million devices sold in the year.
These figures reflect Apple’s continued popularity and market demand for their innovative products.
2. iPad sales peaked in 2013, with 97 million units sold.[1]
3. iPad revenue has remained between $20 to $30 billion since launch.[1]
4. The iPad generated $19 billion in revenue in its first year.[1]
In its debut year, the iPad generated a whopping $19 billion in revenue, cementing its status as one of Apple’s most successful products.
The device’s revolutionary design and functionality captured the attention of consumers, propelling it to become a top-performing product in the tech market.
5. Apple experienced a 57% increase in iPad sales in 2020.[1]
![2. Consuming news is one of the most popular activities on tablets, second only to browsing the web generally.[2]](https://tabletfeast.com/wp-content/uploads/2023/02/2.-Consuming-news-is-one-of-the-most-popular-activities-on-tablets-second-only-to-browsing-the-web-generally.2.png "2. Consuming news is one of the most popular activities on tablets, second only to browsing the web generally.[2]")
6. 53% of tablet owners get news on their device every day, but most are not willing to pay for news content.[2]
7. 11% of U.S. adults owned a tablet computer 18 months after the iPad’s introduction.[2]
8. 77% of tablet owners use their device every day, spending an average of 90 minutes on it.[2]
According to a survey by Pew Research Center, the majority of tablet owners, accounting for 77%, use their device daily for an average of 90 minutes, primarily to consume news content.
9. Consuming news is one of the most popular activities on tablets, second only to browsing the web generally.[2]
10. About 40% of tablet news users consume news mainly through web browsers, while 31% use news apps and browsers equally, and 21% primarily use apps.[2]
Desktop vs Mobile vs Tablet Market Share Worldwide – March 2023[3]
| Mobile | Desktop | Tablet |
|---|---|---|
| 57.24% | 40.73% | 2.03% |
![1. Desktop vs Mobile vs Tablet Market Share Worldwide - January 2023[3]](https://tabletfeast.com/wp-content/uploads/2023/02/1.-Desktop-vs-Mobile-vs-Tablet-Market-Share-Worldwide-January-20233.png "1. Desktop vs Mobile vs Tablet Market Share Worldwide - January 2023[3]")
11. Only 14% of tablet news users have paid directly for news on their tablet, and 23% get digital access through print newspaper or magazine subscriptions.[2]
12. Apple sold 3 million iPads during the opening weekend of the iPad mini and iPad 4 launch in 2012.[9]
In 2012, Apple sold 3 million iPads during the opening weekend of the iPad mini and iPad 4 launch. This marked a major success for both Apple and its customers who had been anxiously awaiting the release of new products.
The demand for these tablets was so high that it attracted customers from all walks of life; tech savvy teens, busy professionals and even retirees.
13. Brand is a major factor for tablet news users, with 84% of app users citing liking the news organization as a major factor in their decision to download an app, and most users accessing news headlines directly from a news organization’s content.[2]
14. 90% of tablet news users consume news on the tablet that they used to get access in other ways.[2]
It is estimated that 90% of tablet news users consume their information on the device they used to get access via news papers or by other sources.
This suggests that tablets are an invaluable tool in obtaining news content quickly and efficiently. By having all of their news at their fingertips, users can access a wider variety of sources than ever before, allowing them to form opinions from different perspectives.
15. 59% of tablet news users say the tablet takes the place of what they used to get from a print newspaper or magazine.[2]
16. 81% of tablet owners in this survey own the Apple product.[2]
![3. 55% of Gen Xers, 53% of Millennials and 52% of Boomers own tablets.[4]](https://tabletfeast.com/wp-content/uploads/2023/02/3.-55-of-Gen-Xers-53-of-Millennials-and-52-of-Boomers-own-tablets.4.png "3. 55% of Gen Xers, 53% of Millennials and 52% of Boomers own tablets.[4]")
17. 55% of Gen Xers, 53% of Millennials and 52% of Boomers own tablets.[4]
According to recent studies, 55% of Generation Xers, 53% of Millennials and 52% of Boomers all own tablets. This demonstrates a clear trend in consumer technological habits, regardless of age.
18. Only 33% of the Silent Generation own tablets.[4]
19. 40% of Silents report owning a smartphone.[4]
20. 33% of Silents indicate that they have a tablet computer.[4]
21. Silents are less likely to use social media with only 28% using it.[4]
![4. Smartphones account for 87.2% of current mcommerce sales.[5]](https://tabletfeast.com/wp-content/uploads/2023/02/4.-Smartphones-account-for-87.2-of-current-mcommerce-sales.5.png "4. Smartphones account for 87.2% of current mcommerce sales.[5]")
22. Mcommerce sales predicted to reach $534.18B in 2024 (40.4% of ecommerce sales).[5]
23. Smartphones account for 87.2% of current mcommerce sales.[5]
Smartphones have revolutionized the way that people shop. Mcommerce, or mobile commerce, refers to buying and selling goods through handheld devices such as phones or tablets.
The rise in mcommerce has revolutionized the retail industry, allowing shoppers to buy whatever they need anytime they want from anywhere in the world.
According to recent statistics by Insider Intelligence, smartphones account for 87.2% of all mcommerce sales. This incredible number demonstrates just how popular shopping with phones has become over the years and just how quickly technology is developing our society.
24. Tablet mcommerce sales expected to decrease to $54.01B by 2026.[5]
25. Overall tablet use going down.[5]
26. Improvement of mobile shopping experience likely contributing to decline in tablet mcommerce sales.[5]
![5. 46% of tablet users are in their 30s and 40s.[6]](https://tabletfeast.com/wp-content/uploads/2023/02/5.-46-of-tablet-users-are-in-their-30s-and-40s.6.png "5. 46% of tablet users are in their 30s and 40s.[6]")
27. 51% of tablet users have graduated from college, compared to 28% of all U.S. adults.[6]
28. 62% of tablet users are fully employed, compared to 44% of the population overall.[6]
29. Tablet users are nearly twice as likely to have a household income of at least $75,000 per year.[6]
30. 46% of tablet users are in their 30s and 40s.[6]
![6. Tablet users are nearly twice as likely to have a household income of at least $75,000 per year.[6]](https://tabletfeast.com/wp-content/uploads/2023/02/6.-Tablet-users-are-nearly-twice-as-likely-to-have-a-household-income-of-at-least-75000-per-year.6.png "6. Tablet users are nearly twice as likely to have a household income of at least $75,000 per year.[6]")
31. Worldwide PC (including tablet) market declined for the fifth consecutive year-on-year in Q3 2022, according to Canalys.[7]
32. Total shipments fell to 105.6 million units, a 14% drop from Q3 2021.[7]
33. Tablet shipments fell 6% in Q3 to 35.3 million units, while Chromebook shipments were down 29% at 4.2 million units.[7]
34. Apple led the tablet market, but its iPad shipments fell 6% year on year to 14.4 million units.[7]
Apple revolutionized the tech landscape when they launched the iPad in 2010, creating a whole new market for tablet products.
It quickly became one of their most popular devices, with millions of people around the world relying on it for everything from work to entertainment. But despite Apple’s success in leading the tablet market, its iPad shipments have recently seen a dip of 6% year on year to 14.4 million units.
This can be attributed to increased competition from other manufacturers like Samsung and Google who are creating better performing tablets at more budget-friendly prices.
Or, it can be because of the lack of tablet usage.
![7. Worldwide PC (including tablet) market declined for the fifth consecutive year-on-year in Q3 2022, according to Canalys.[7]](https://tabletfeast.com/wp-content/uploads/2023/02/7.-Worldwide-PC-including-tablet-market-declined-for-the-fifth-consecutive-year-on-year-in-Q3-2022-according-to-Canalys.7.png "7. Worldwide PC (including tablet) market declined for the fifth consecutive year-on-year in Q3 2022, according to Canalys.[7]")
35. Tablet market revenue is expected to be worth over 40 billion U.S. dollars in 2023.[8]
36. Tablet shipments globally are forecast to reach 162 million units in 2023.[8]
37. Apple remains the leading tablet vendor in terms of shipments with a market share of over 30%.[8]
Apple has been the leader in terms of digital tablet shipments for years, and their market share over 30%. It’s no surprise to see why consumers love Apple tablets; they are renowned for their cutting edge design and intuitive user interface.
38. Android is the leading operating system in the tablet market, with Apple’s iOS holding about a quarter of the market share.[8]
39. The demand for tablets increased during the pandemic due to home working and entertainment purposes, resulting in a slight jump in shipments.[8]
![8. Android is the leading operating system in the tablet market, with Apple's iOS holding about a quarter of the market share.[8]](https://tabletfeast.com/wp-content/uploads/2023/02/8.-Android-is-the-leading-operating-system-in-the-tablet-market-with-Apples-iOS-holding-about-a-quarter-of-the-market-share.8.png "8. Android is the leading operating system in the tablet market, with Apple's iOS holding about a quarter of the market share.[8]")
40. With over 1.28 billion people using tablets worldwide in 2023, it’s safe to say they have become a ubiquitous technology.[10]
41. According to a survey, 75% of students affirmed that their learning experience was improved by using an iPad.[11]
42. a significant majority of 81% of teachers in the United States believe that the use of tablets can enhance the learning experience within the classroom.[11]
43. 77% of parents believe that tablets help children with their learning and development.[12]
44. The global pen tablet market is projected to reach 803.9 million by 2027.[13]
The global pen tablet market is witnessing tremendous growth, driven by the increasing demand for digital art and design tools. The adoption of pen tablets is rising, particularly in the animation, film, and gaming industries, where precise and accurate input devices are necessary.
One of the most popular software used in these industries is ZBrush, which is a digital sculpting and painting tool used by artists worldwide. ZBrush is designed to work seamlessly with pen tablets, making it an essential software for professionals working in the creative field.
45. Out of all the Wacom Tablet users, 29% represent small businesses with less than 50 employees, 35% represent medium-sized businesses, and 36% represent large businesses with over 1000 employees.[14]
46. The majority of Wacom Tablet customers (60%) are small businesses with revenue under $50 million, 27% are large businesses with revenue over $1000 million, and 7% are medium-sized businesses.[14]
47. The Higher Education industry represents the largest segment of Wacom Tablet customers at 11%, followed by Retail at 6%.[14]
48. 66% of Wacom Tablet customers are based in the United States, while 10% are located in the United Kingdom.[14]
49. reMarkable has sold over 1 million units of their first and second generation writing tablets since their release in 2017, generating over 1 billion dollars in sales.[15]
50. reMarkable‘s paid subscription system, launched in recent years (2021 & beyond), is expected to contribute to further revenue growth.[15]
51. Despite the challenging market conditions during the pandemic, reMarkable experienced explosive growth of 120% in 2021, with hundreds of thousands of users worldwide utilizing their tablets for note-taking, annotating, reading, and organization.[15]
52. Architects prefer iPad over other tablets in the market.[16]
52. Architects that mostly uses iPad tablets are from United States of America.[16]
53. Architects preferring Apple iPad since 2004.[16]
54. Wacom remains the top choice for most artists, followed by Huion in second place and XP-Pen in third, according to recent tablet statistics.[16]
55. Huion and XP-Pen is gaining popularity, especially among budget-conscious artists.[16]
56. The survey findings revealed that a significant 79% of smartphone users choose to use protective cases for their devices. However, in contrast to smartphones, protective cases are not as widely used for tablets as they are not typically used outside the home.[17]
57. There are around 2.8 million apps available for download on the Google Play Store but not all are tablet optimized.[18]
58. Apple app store boast nearly two million apps.[19]
59. Around 65%, tend to learn and retain information better through visual aids. Tablets have proven to be an excellent tool for facilitating this learning process, owing to their versatility and dynamic display capabilities.[16]
60. 30% of the tablet gamers spend 1-5 hours playing video games.[20]
Millions of people around the world spend countless hours playing video games, and a recent survey found that 30% of tablet gamers spend 1-5 hours playing video games every day. Many of the games are strategic like Clash of Clans and other similar titles.
61. In 2017, the majority of pictures (85%) were captured using smartphones, while 10.3% were taken with digital cameras and 4.7% with tablets.[21]
In 2017, 4.7 percent of all pictures taken were done so with a tablet device. This number is particularly impressive when taking into consideration that the majority of digital cameras are still used for picture taking and not tablets.
Despite the prevalence of digital cameras, there is still a demand for software like Lightroom to be available on tablet devices. This indicates that more and more people are turning to tablets as their primary photography tool, or at least for editing purposes.
62. Over 50 million phone screens are cracked every year and based on the Desktop vs Mobile vs Tablet Market Share numbers, tablets could be sitting at 1.5 million per year.[22]
63. The Impact of Multiple Monitors and iPad Split View[23]
Research has consistently shown that incorporating multiple monitors can significantly enhance productivity. In fact, users who utilize multiple monitors have been found to experience an average productivity boost of 42%.
While traditionally achieved through separate monitors, it’s worth noting that the split view functionality on the iPad can also replicate this multitasking capability, thereby positively influencing your productivity levels.
Sources:
- businessofapps.com/data/apple-statistics
- pewresearch.org/journalism/2011/10/25/tablet
- gs.statcounter.com/platform-market-share/desktop-mobile-tablet
- pewresearch.org/fact-tank/2019/09/09/us-generations-technology-use
- insiderintelligence.com/insights/mobile-commerce-shopping-trends-stats
- pewresearch.org/journalism/2011/10/25/who-tablet-users-are
- canalys.com/newsroom/worldwide-tablet-and-chromebook-shipments-Q3-2022
- statista.com/forecasts/1181766/revenue-tablets-worldwide
- techradar.com/news/mobile-computing/tablets/apple-boasts-3-million-sales-for-ipad-mini-ipad-4-1110114
- statista.com/statistics/377977/tablet-users-worldwide-forecast/
- edtechreview.in/data-statistics/apple-ipad-in-education-statistics/
- phys.org/news/2012-03-children-tablet.html
- statista.com/statistics/1015308/pen-tablet-market-size-worldwide/
- enlyft.com/tech/products/wacom-tablet
- goodereader.com/blog/electronic-readers/remarkable-sold-1-million-tablets-since-2017
- trends.google.com
- statista.com/statistics/368627/us-protective-case-usage-among-smartphone-owners
- statista.com/statistics/266210/number-of-available-applications-in-the-google-play-store
- apple.com/app-store
- statista.com/forecasts/1221338/hours-tablet-gamers-spend-on-playing-video-games-per-week-in-the-us
- moblivious.com/news/mind-blowing-statistics-for-mobile-photography
- omoton.com/blogs/news/crazy-broken-smartphone-statistics
- ie-uk.com/blog/how-multiple-monitors-affects-productivity-and-wellbeing
